BUMMOCK


BUMMOCK, a submerged mass of ice projecting downwards.

Based on one of the key decisions in contemporary image making: Bummock attempts to point out what you show and what is being hidden.

Playing with the act of defining the edges of a digital image, can affect the way it is perceived by the viewer, provoking their imagination to run free in first sight, revealing its submerged true context at a second -first hidden- wider glance.

Creative direction & photography: Geray Mena
Art direction: Sara Miguel
HMUA: Catalina Sartor
Casting: Sebastian Casting
Talent: Kate L (Avant Models), Daria Zolotova (City models), Clara Aparicio, Marta Real (Six Management), Charlotte Fiévet (Six Management), Ester Angermo (City models), Boyka Matova (IMG models), Sam Derwin (Marilyn Agency)
Lightning: Diego Pérez de la Cruz
Assistant on set: Fritz Kargl

2024